As Seen in AutoBody News and FenderBender: DURAMIX™ is Getting Published

The cartridge repair market is crowded. It’s noisy. And it’s full of legacy giants who’ve owned the bay for decades. So, when we launched DURAMIX™, our line of 1K and 2K seam sealers, adhesives, and plastic repair products, we knew we needed more than just great chemistry to make a dent.

We needed volume. We needed visibility. We needed trusted voices in the collision repair space to help us tell our story—and prove that DURAMIX isn’t just another tube in the toolbox.

That’s why we’re excited to announce a major marketing push in partnership with two of the industry’s most influential publications: AutoBody News and FenderBender.

Two Industry Titans. One Shared Mission.

AutoBody News is a go-to source for repair shops, paint pros, and distributors looking for technical know-how and industry news. Earlier this summer, they featured DURAMIX™ in a full-length editorial titled “This Ain’t a Product Launch—It’s 75 Years of Know-How in a Cartridge”, breaking down how this new line is designed for real-world performance with no fluff, no failures, and no second-guessing.

FenderBender, meanwhile, brings a modern voice to the industry, focusing on real-world shop strategies, business leadership, and repair trends. With a strong digital presence and a dedicated audience of shop operators and techs, FenderBender is helping amplify our voice through digital ads, on-site banners, and co-branded social posts on LinkedIn and Facebook. These ads speak the same way our products perform: clean, bold, and built for the bay.

Why It Matters

In a market dominated by legacy players, DURAMIX is showing up differently—because the techs who use these products every day deserve better. They deserve real performance, less corporate gloss, and a brand that sees them.

This partnership with AutoBody News and FenderBender is more than media fluff—it’s a signal. Seymour Paint is serious about helping techs work faster, cleaner, and smarter. That DURAMIX™ isn’t just another product line—it’s a brand built for the bay.

So if you haven’t tried DURAMIX yet, keep an eye out. You’ll be seeing a lot more of us.

And if you already have? Good call. You’re ahead of the curve.