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Introducing Seymour Paint’s All-New Primers: Engineered for Pros, Built for Perfection
At Seymour Paint, we believe every exceptional finish begins with a flawless foundation. That’s why we’re proud to unveil two groundbreaking primers—the completely reformulated E-Coat Primers and the NEW Professional 3-in-1 Primer. These additions mark our fifth and sixth product releases of 2025, reinforcing our commitment to innovation and uncompromising quality in the automotive aftermarket.
Whether you’re a DIY enthusiast restoring your pride and joy or a body shop owner repairing vehicles every day, Seymour’s new primers are designed to meet your highest standards for performance, reliability, and ease of use.
🔥 What’s New with Seymour’s Primer Lineup?
E-Coat Primers: Enhanced Performance for Modern Demands
Our original E-Coat Primers set industry standards years ago—but as technology and industry needs have evolved, so have we. This new generation has been meticulously overhauled to better serve today’s professionals and serious hobbyists. Check them out here!
Key Enhancements:
- Improved Corrosion Resistance: Provides superior protection for metal substrates against rust, salt, and moisture exposure.
- Enhanced Adhesion: Creates a rock-solid bond between bare metal and topcoats, reducing the risk of peeling, flaking, or delamination.
- Faster Dry Times: Boosts productivity and minimizes downtime, whether you’re working in a full-service body shop or a home garage.
- Professional-Grade Finish: Lays down smoother, with excellent sanding characteristics, for a cleaner, more uniform surface prep.
- Multiple Color Options: Available in white, gray, and black to better match your basecoat system and improve color holdout.
Professional 3-in-1 Primer: Versatility Meets Efficiency
Introducing the Seymour Professional 3-in-1 Primer—a high-build, acrylic primer engineered for professional collision repair and refinishing applications. Formulated to prime, seal, and fill in a single step, it offers outstanding adhesion and exceptional filling capabilities across a variety of substrates—including bare steel, aluminum, plastics, fiberglass, SMC, and previously painted surfaces. Check it out here!
Key Features:
- Three Functions in One: Primes, seals, and fills, streamlining your workflow.
- Exceptional Adhesion: Bonds effectively to various substrates, including metal, plastic, and fiberglass.
- High-Build Formula: Fills surface imperfections, reducing the need for multiple products.
- Flexible Application: Suitable for both small touch-ups and larger repair jobs.
💪 Built for the Shop. Ready for the Garage.
Seymour’s new primers are designed to meet the rigorous demands of both professional body shops and dedicated DIY enthusiasts. Whether you’re prepping a quarter panel, repairing a bumper, or refreshing a vintage frame, these primers are engineered to handle real-world bodywork challenges—from daily insurance jobs to once-in-a-lifetime builds.
Ideal Applications:
- Automotive collision repairs
- Bare metal protection and sealing
- Restoration projects
- Sand-through repairs
- Fleet and industrial maintenance
And for the DIY warriors: We’ve ensured that application is user-friendly with forgiving spray characteristics, excellent coverage, and consistent results—even without a professional spray booth.
📢 Why Seymour Paint?
In a market crowded with “good enough,” Seymour Paint continues to lead with products made for professionals by professionals. Our all-new E-Coat Primers are just the latest proof of our commitment to:
- Innovation — 5 new product launches already in 2025, and more on the way!
- Quality — Over 75 years of expertise in aerosol and coating technology.
- Performance — Every formula is field-tested to meet the toughest shop standards.
We’re not just keeping up—we’re raising the bar.
Seymour Paint—Innovating for the Future. Delivering for the Pros.
www.seymourpaint.com
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