Seymour Paint Revs Up for King of the Hammers 2025 as Official Paints and Coatings Partner

Sycamore, IL – October 26, 2024 – Seymour Paint, the pioneering force behind spray paint since 1949, is thrilled to announce its partnership with the legendary King of the Hammers (KOH) as the Official Paints and Coatings for the 2025 event. This high-octane collaboration brings together two powerhouses known for their passion for extreme performance.

King of the Hammers’ unique blend of desert racing and rock crawling pushes both drivers and machines to their limits. Seymour Paint’s robust and high-performance coatings are the perfect match for this demanding environment.

“We’re incredibly excited to join forces with King of the Hammers,” says Rodion Galperin, Seymour Paint’s Chief Marketing Officer. “KOH represents the ultimate test of endurance, and our paints and coatings are engineered to withstand the harshest conditions. This partnership is a natural fit, showcasing the durability and quality of Seymour Paint products in the most extreme setting imaginable.”

Seymour Paint will have a prominent presence at the 2025 KOH event in Hammertown, where attendees can experience and purchase the company’s extensive product line. The booth will feature product demonstrations, showcasing the versatility and protective qualities of Seymour’s paints and coatings. Featured products will include the groundbreaking Seymour 2K Protective Coating Bedliner, offering unparalleled protection in a convenient DIY spray-on application, and the innovative Stainless-Steel Specialty Coating, formulated with 316L stainless steel. This durable paint is made with metal material formulated into the pigment, perfect roll cages and demonstrated in the punishing off-road environment.

Adding to the excitement, Seymour Paint is sponsoring driver Kevin Sterns in the prestigious Race of Kings. Sterns’ #11 car will be sporting a custom paint job featuring Seymour’s Cast Blast on the roll cage and other key components, demonstrating the product’s real-world performance under extreme stress.

Seymour Paint will also be hosting a giveaway at their booth, offering attendees the chance to win thousands of dollars in online shopping sprees. Three lucky winners will receive:

• 1st Prize: $1000 Seymour Paint online shopping spree
• 2nd Prize: $500 Seymour Paint online shopping spree
• 3rd Prize: $100 Seymour Paint online shopping spree

Free Seymour hats will also be available at the booth while supplies last.

“We invite everyone in Hammertown to visit our booth, and experience the Seymour Paint difference,” adds Rodion Galperin. “We’re looking forward to connecting with the KOH community, sharing our passion for performance coatings, and celebrating the spirit of off-road racing.”

About Seymour Paint:

Since 1949, Seymour Paint has been a leading innovator in the spray paint industry, providing high-quality, durable, and specialized coatings for a wide range of applications. With a commitment to innovation and customer satisfaction, Seymour Paint continues to develop cutting-edge products that meet the evolving needs of professionals and DIY enthusiasts alike.

About King of the Hammers:

King of the Hammers is the most demanding off-road race in the world, combining the technical challenges of rock crawling with the high speeds of desert racing. Held annually in Johnson Valley, California, KOH has become a must-attend event for off-road enthusiasts, attracting top drivers and thousands of spectators.